Why new mobile app is needed to transform the advertising industry?

I like personally the new feature Instagram has added recently to display ads between your feed on the mobile app. At first I disliked it, as I was surprised to see it, without any pre-warning. But then, I noticed all kind of apps and tech services or companies were promoted. From an adversary of ads being present inside the content, this transformed me into a “not so much in disbelief” watcher.

I want to create an app that would be like Instagram, same look and feel, or at least close to it, but main idea is you scroll up and see your feed running through like a train. Instead of viewing content from your friends, pictures, videos with some text underneath, you get same pleasure of entertaining your eye/mind by looking at an image, same concept image + subtitle underneath, same way of playing with your phone. What do you do with your friends pictures and videos, nothing! You see them once and continue. It fades away, even if it is a most pretty picture, it doesn`t matter after a few days. Its purpose becomes one of an archive.

Instead, if this feed is replaced by relevant products, this may serve you well. In what sense? You get to see a new mobile app, it appeals your eye, you think may help you do something easier or as a brand new way. Or, you see a new service posted, or an improvement of an old service, and you decide to try it out. You get to learn a new process, a new way of doing an old habit. So, clearly there are benefits. The tricky part will be, in building this app, how to filter intelligently enough the feed, so the user can satisfy their intellect and not just run away indifferent.

All for the purpose of everybody! – motto of today – 🙂

With technology or not, our fight is always with ourself

Society may have become smarter in technology and science, but the question always remain the fight to win over one`s shortcomings. Today we have a huge variety of electronic devices ranging in a multitude. One household or one single person may have a smartphone, a tablet, a laptop/desktop, and flat tv. These 4 devices define the element of modernity of an individual nowadays. Question is: why do we need all these devices? Without discussing the negative effects thye may cause for the health of the person, we shall think about the real necessity of these gadgets.

People do not need social networks like Facebook to meet or talk with a real friend. If you really have a friend, you want to meet him/her and not just pretend to communicate with them through social networks/media. The way I see it, it is that the advancements of information technology occurs parallel with the destruction of cultural norms, of cultural traditions. Many advancements of information technology are very much needed indeed, but it should be in excessive way. Too much of technology will define our behaviours, therefore will define ourselves and create new selves, which will be distorted and away from the very original natural order of things.

The dangers of an excessive technology, in my view, are the following:
– Stimulating humans for their passivity
– Making humans to think that natural activities of life can be done lot easier in a split of a click by using a computer
– Causes physical passivity, which often causes sicknesses

N.T.

KISS principle

When it comes to listening to our users or clients we need to be as simple as possible. Practically that means we should note any detail they provides to us web designers. Then based on what they need, we need to show and even demonstrate them an easy solution that fulfills their goal. As cheap as possible because there are plenty of free open source tools out there. A design doesn’t have to be cumbersome.